Here is a nice little article from Slate.com, explaining a bit about the effect of clicking ads on a website. He makes the point that clicking ads are a bit like tipping - if you like what you see on a site, give an ad a click. It puts a penny in the site-owner's pocket, and gives their advertiser a little bit of your eyeball time.
From the piece:
Internet marketer Seth Godin: "Ads are the new on-line tip jar." His method is simple: "If you like what you're reading, click an ad to say thanks."
I have to admit - we get a little excited when we see you've clicked through an ad. It helps us say, "They like us... they really like us!" And if we get enough clicks, I would even be able to buy the team a candy bar to split or something like that!
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